Word has come from Sony Pictures that American movie theaters need to step up their game when it comes to helping curb the obesity epidemic in the country. And for us college students who will no doubt inherit many of today’s issues when we graduate, the future of food is important.
According to ComingSoon.net, Sony CEO Michael Lynton movie theater moguls at ShoWest, the nation's largest convention for the movie theater industry, earlier this month that "adding healthier options to your existing menu is the right thing to do for our industry, for audiences and for our country."
It's true - buckets of butter-soaked popcorn, super sized calorie-packed soda and handfuls of Jujubes don't exactly fall under "healthy eating." And in today's world, where healthy eating has become a national concern deserving of attention, healthy options like fruit cups, veggies with dip, yogurt and granola bars at movie theaters is not an abomination of movie-going tradition.
A poll of moviegoers commissioned by Sony showed two-thirds of moviegoers are more likely to buy healthy snacks at theaters if they are offered. In other words, two-thirds of participants were quite possibly dirty liars. But let's be real here. How many Americans are actually willing to give up their movie-going traditions?
If those people polled were being completely honest, then the future looks bright for much of film-watching America. If people in high places are serious about getting Americans to eat better, then healthier options in some of the unhealthiest places is a step in the right direction.
But for those of us who can't resist a small popcorn at the movies, don't stress about the new changes - existing menus at theaters across the country will remain the same. More room will just have to be made for fresh fruits and veggies at the concession stand, and we have no problem with that.
Keep craving!
No comments:
Post a Comment